Great question @Registered Member. I wonder as gaming and smart phone use get more recognition, there will be more references in pop culture, which will in turn bring more awareness to the issues.
Just this month in GQ magazine, there was an article on cutting back on smart phone use that included several practical strategies including turning your phone to grey scale. Apparently seeing apps/pictures/games etc in grey scale is less appealing and people were found to reduce their phone screen time.
And that brings my thought back to how to get more awareness around urgency is that when the big people recognize that there are problems with their use, then they will become more invested in education and awareness about these issues for the small people.