Gambling, Gaming & Technology Use Community of Interest

The Gambling, Gaming & Technology Use Community of Interest brings together addiction and mental health service providers, researchers and subject matter experts in the fields of gambling, technology/Internet use and video gaming to collaborate and share knowledge on emerging trends and clinical best practices.

What makes TikTok so addictive?

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What Makes TikTok so Addictive?: An Analysis of the Mechanisms Underlying the World’s Latest Social Media Craze – Brown Undergraduate Journal of Public Health

- This article analyzes the reasons why TikTok's popularity is blowing up. One interesting idea is that the act of swiping through your curated "for you" page can induce a 'flow-like' state for users, characterized by high-focus and productivity

- The article also touches on the short length of the videos, referencing that short form videos appear to be far more popular to youth these days who display a "decreasing attention capacity"

- Another interesting comparison is of TikTok to a slot machine. The main way that videos are presented is randomized so some videos will be 'wins' and others will be 'losses'. This type of delivery adds a desire to keep scrolling to one more video in case it is "the one".

5/28/2211:08 PM

Original Post

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