I'm not surprised -- those of us trying to help people with gambling problems face an uphill battle in terms of public buy-in (for lack of a better term). At this point in history, problem gambling isn't perceived as being as problematic as substance addiction. Also, as far as I know, for-profit businesses or government agencies (like the OLG) have a lot more money and regulatory leeway to advertise their products (i.e., casinos), compared to non-profits which are staffed by regulated professionals, and are restricted in how they're allowed to promote their services.