The game Fortnite is a free game that can be played on mobile devices.
Because of these savvy choices, more and more women are playing this game, helping to propel is to possibly generate 3.5 billion dollars in revenue.
They also offer more representation for women, which is something different as well.
How 'Fortnite' unlocked the most active gamers on mobile
It's interesting how they have begun to cater to women, and that choice is really paying off for them.