Great article Steve. This quote caught my eye:
“For adult fans who want to bet in legal markets on sports, have products and partners that serve them best in class and advance their experience,” Halpin said in a phone interview this offseason. “And on the flip side, don’t alienate the fan like my mother who doesn’t want sports betting in her national CBS broadcast.”
I think it's interesting that they're thinking about how much they advertise it and the perception it might have. Like you said, it seems like the motivation is about the money - not necessarily reducing it so people don't run into problems, but it might have a similar impact.