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DrinkSmart has developed an Ontario-wide campaign to support the important community message to always drive sober.

Campaign: drivesober.ca
Contest Dates: March 1  - 25, 2022

This campaign is designed to be peer-led. Your community/student groups can use the eToolKit, resources, $1,000 contest, and creative assets to create your own outreach and start the conversations directly with your community.

Explore road safety by using:

🛸 Augmented Reality (AR) to explore a different point of view
🎮 Games to support learning in a fun and memorable way
😲 Humans – real ones!
📋 Facts and community resources for decision making and responsible choices
🏆 Contesting – Who doesn’t want a chance to win $1,000! (March 1 – 25, 2022)

We hope that this campaign can support your March conversations. With changes in COVID restrictions, St. Patrick's Day, sporting events, an increase in social gatherings, and the risk of unsanctioned street gatherings near colleges & universities - we hope that alcohol education can be part of your March conversations. Plus we are really excited to see how creative your teams can get with it!

Please remember to tag @DrinkSmart.ca and use the campaign hashtag #DriveSober so that we can we share with our community & together we can move the needle.

Please contact us directly if your community team could use any physical resources to help with face-to-face outreach and we will try our best to support by mailing you resources and materials.

Thank you in advance for all of your community support!

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ToolKit - DriveSober. DrinkSmart.
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